StrategiC Marketing Manager

  • 2019 ANA Lantern Excellence Award for Nexeo Solutions Website
  • Certified Digital Marketing Professional, Digital Marketing Institute
  • Bachelor of Arts, Art History, Cum Laude, University of South Florida

Summary

Jacqueline (JT) Trebar
Drive Business Growth Through Creative Customer Engagement
I am a data-driven B2B digital marketer with a strong foundation in product marketing. Brings expert knowledge of email, marketing automation, SEM, SEO, CRO, web and social media to develop online marketing strategies and campaigns that exceed targeted objectives.

Understands complex, technical details and works closely with clients to gather and translate business requirements into effective marketing campaigns by knowing how strategy, content, and technology can work together to solve complex needs.

A marketer who grows digital marketing teams and leads by example—both with hands-on technical expertise and ability to maximize productivity through automation and process efficiency. Delivers full-range of marketing capabilities.

Timeline

  1. Sr. Manager, Strategic Marketing, McKesson
  2. -
    Director, Product Marketing, ION Geophysical

    Support the Exploration & Production Technology Services (EPTS) business segment by conceiving and executing outbound marketing campaigns and activities to support new and existing programs, services and technologies to the customer base across Upstream E&P. Recommend new ways to define products or enhancements by identifying marketplace trends. Ensure the strategic direction aligns with overall global marketing goals and objectives. Create standard procedures for product promotion, delivery and launch, drive collateral creation and sales tools with the extended Marketing Staff, and train the sales and marketing teams on the marketing direction and tools to successfully deliver the strategy. Look at the needs of the entire business and market to craft the messaging and positioning for ION products and develop innovative marketing programs that drive demand. Convert technical positioning into key market messages and launch the products into market. Align and promote corporate brands, working with internal and external resources, generating results and demonstrating skills in budgeting, negotiating, strategic planning, project management, analytics, social media, digital marketing, web optimization and B2B marketing.

  3. -
    Manager, Digital Marketing, Service Corporation International (SCI)

    Lead demand generation team. Identify, develop and execute digital marketing initiatives to drive awareness, preference and leads for SCI brands. Drive initiatives to attract qualified web traffic to the SCI brand websites, convert web traffic in prospects and leads, as well as facilitate ongoing engagement with site visitors to increase awareness and preference.

  4. -
    Senior Marketing Manager, Digital, Insperity

    Developed, executed and managed the digital marketing strategy as it relates to web, mobile, email, search, display advertising, social and content. Guided a holistic strategy to be utilized across all digital channels to drive user engagement. Collaborated with internal partners and manage vendors.

  5. -
    Manager, Digital Marketing, Univar Solutions

    Led small team and vendors to deliver complete digital solutions for a leading chemicals and plastics distribution company. Strategize and execute customer activation and opportunity pipeline through multichannel campaigns such as monthly customer reactivation, supplier lead generation, product/service promotions and prospecting efforts.

    Nexeo Solutions was acquired by Univar on March 1, 2019. Nexeo Solutions and Univar will now be doing business together as Univar Solutions.

  6. -
    Strategic Product Marketing Planner, Baker Hughes

    Created content and messaging for all marketing materials in support of new and existing drilling & evaluation product lines. Developed go-to-market strategies and value propositions for product launches. Built strong relationships with global product line directors and managers.

  7. -
    Social Media Lead, Interactive & Emerging Media, Baker Hughes

    Managed email and social media marketing team. Developed strategy to increase customer engagement and product awareness through innovative campaigns. Created engaging content optimized for various social platforms and targeted audiences. Analyzed return on investment (ROI) for social media and email activities in support of growth objectives.

  8. -
    Digital Marketing Manager, Baker Hughes

    Managed email and social media marketing, SEM, and digital advertising analytics. Developed strategy to nurture and generate leads across channels. Grew social media program and aligned with brand. Measured and reported success of email and social media activities with monitoring and metrics, and conducted competitive analysis. Established social media community with cross-functional teams.

  9. -
    Email Marketing Manager, Baker Hughes

    Developed strategy to improve email marketing program through segmentation, personalization, advanced tracking / analytics, and better delivery. Designed automation program to streamline subscription process. Centralized customer data by integrating ExactTarget with Salesforce CRM, reducing number of siloed databases. Established anti-spam policy and best practices.

Experience Highlights

  • Generated leads with expert-led, virtual data tours that targeted key accounts and prospects
    ION Geophysical
  • A/B tested newsletter signup feature on guide download pages, increasing signups by 848% in 4 weeks
    Service Corporation International
  • Ran targeted banner ads on key business sites resulting in high LTV GP in Q1-Q2 2020
    Insperity
  • Won 2019 ANA Houston Lantern Award of Excellence for Nexeo Solutions Website
    Univar Solutions
  • Built digital marketing program and new website that the acquiring company adopted over their own
    Univar Solutions
  • Earned TV publicity with in-booth social media contest at the 2014 Offshore Technology Conference
    Baker hughes
  • Built email marketing program with a subscription center that integrated with Salesforce CRM
    Baker Hughes

Education Highlights

  • Bachelor of Arts (BA), Art History
    University of South Florida, Tampa, FL
  • Associate of Applied Science (AS), Graphic Design
    Art Institute of Houston, Houston, TX
  • Certified Digital Marketing Professional
    Digital Marketing Institute
  • Inbound Certified
    HubSpot

Skills

  • strategic planning
  • Product marketing
  • digital marketing
  • Demand Generation
  • Lead generation
  • email marketing
  • Marketing automation
  • Search Engine marketing
  • search engine optimization
  • Conversion Rate optimization
  • social media marketing
  • Web marketing
  • Project management
  • salesforce marketing cloud
  • web design & Development
  • google analytics
  • google adWords
  • Adobe creative suite

Won Award for Nexeo Solutions Website

  • Nexeo Solutions merged with Univar on March 1, 2019. The redesigned website performed so well that the new business used the website design, technology and user experience for the newly merged website. Won the 2019 ANA Houston Lantern Award of Excellence.
    Nexeo Solutions merged with Univar on March 1, 2019. The redesigned website performed so well that the new business used the website design, technology and user experience for the newly merged website. Won the 2019 ANA Houston Lantern Award of Excellence.

Location

Houston Area, Texas