Support the Exploration & Production Technology Services (EPTS) business segment by conceiving and executing outbound marketing campaigns and activities to support new and existing programs, services and technologies to the customer base across Upstream E&P. Recommend new ways to define products or enhancements by identifying marketplace trends. Ensure the strategic direction aligns with overall global marketing goals and objectives. Create standard procedures for product promotion, delivery and launch, drive collateral creation and sales tools with the extended Marketing Staff, and train the sales and marketing teams on the marketing direction and tools to successfully deliver the strategy. Look at the needs of the entire business and market to craft the messaging and positioning for ION products and develop innovative marketing programs that drive demand. Convert technical positioning into key market messages and launch the products into market. Align and promote corporate brands, working with internal and external resources, generating results and demonstrating skills in budgeting, negotiating, strategic planning, project management, analytics, social media, digital marketing, web optimization and B2B marketing.

Developed, executed and managed the digital marketing strategy as it relates to web, mobile, email, search, display advertising, social and content. Guided a holistic strategy to be utilized across all digital channels to drive user engagement. Collaborated with internal partners and manage vendors.

Developed strategy to improve email marketing program through segmentation, personalization, advanced tracking / analytics, and better delivery. Designed automation program to streamline subscription process. Centralized customer data by integrating ExactTarget with Salesforce CRM, reducing number of siloed databases. Established anti-spam policy and best practices.

Managed email and social media marketing team. Developed strategy to increase customer engagement and product awareness through innovative campaigns. Created engaging content optimized for various social platforms and targeted audiences. Analyzed return on investment (ROI) for social media and email activities in support of growth objectives.